Context
This project connects booking requests from a Wix website to an automated lead processing system for a sim racing business scenario.
The workflow captures incoming requests, stores lead data, evaluates each lead using AI, and routes it based on qualification results. It covers the complete flow from form submission to qualification, manager notification and further processing.
Problem
Incoming booking requests needed to be processed through several separate steps: capturing lead details, storing the data, evaluating lead quality, notifying the manager, and routing leads for further communication.
Handling these steps manually would require switching between multiple tools and applying the same qualification logic to every new request.
The goal was to connect the entire process into one automated workflow and use AI to help prioritize incoming leads.
Solution
I built an automated lead processing workflow that connects the Wix booking form with n8n and the services used for lead management.
Each new request is automatically captured and stored, then analyzed by AI and classified as Hot, Warm, or Cold based on the submitted information.
The workflow uses the qualification result to route the lead automatically, while the manager receives a Telegram notification with the relevant lead details. Lead data is also synchronized with Klaviyo for further communication.
Process
- Capture the booking request: A Wix form sends the submitted lead details to n8n through a webhook.
- Store the lead: n8n maps the incoming fields and records the lead in Google Sheets before qualification.
- Classify the lead: The LLM analyzes the submitted information and returns Hot, Warm or Cold according to the qualification logic. The original implementation lists OpenRouter / LLM as its AI integration.
- Route and notify: n8n uses the qualification result to select the next workflow branch and sends relevant lead details to the manager through Telegram.
- Synchronize for follow-up: Lead data is synchronized with Klaviyo for further communication. The complete flow was tested from Wix form submission through qualification and final routing.
Tech Stack
Automation: n8n
Website & Lead Capture: Wix
AI: OpenRouter / LLM
Data: Google Sheets
Communication: Telegram
Marketing: Klaviyo
Integration: Webhooks, REST APIs
Results
- Automated Lead Processing: New booking requests are captured and processed without manually transferring data between services.
- AI Lead Qualification: Leads are automatically classified as Hot, Warm, or Cold using consistent qualification logic.
- Automatic Routing: Qualification results determine the next step for each lead automatically.
- Manager Notifications: Relevant lead information is delivered directly to Telegram.
- Connected Workflow: Wix, n8n, Google Sheets, AI, Telegram, and Klaviyo work together as a single lead processing system.
Visuals
